Luce: First Electric Ferrari. Designed by LoveFrom

In case anyone was wondering what the Apple Car would have looked like inside, it would have been roughly this.

As an Apple Car™ it makes sense, but as a Ferrari it's incredibly soulless and oversimplified. This Ive design aesthetic (Dieter Rams' aesthetic really) is fine on consumer electronics where you want the device to disappear and give way to the display, but on something as emotional as a vehicle (Ferrari especially), this design falls flat.

I do hope some of the design details work their way through the industry (e.g. using glass instead of gloss black plastic, convex glass to add depth to digital gauges), but I hope the rest of it stays as a one-off experiment demonstrating the hubris and one-dimensionality of a top designer.

Porsche is the only car company that has nailed interior EV design - IMO.

Their interiors look high-end, functional and not just a minimalist big computer screen.

https://www.caranddriver.com/photos/g46528574/2024-porsche-m...

I think Ferraris have gotten especially ugly in the last few generations. I generally like Jony Ive designs. But this is a mismatch. A whole new kind of not-right-is-ugly for Ferrari.

Elements of it are precious and well designed. But it doesn't feel like a car interior.

I'm not a fan of that bold on iPad, but if they made those displays oil filled like ressence type 3, even with them being digital, they would look pretty nice given the proportions and ux/ui.

This is the kind of design I'd expect from Ive: it is designed to look nice. Ease-of-use is another story.

There's a lack of consistency on the wheel controls that make this look more like a UX showcase rather than a usable interface.

Case in point:

- A bunch of rotary knob that perform the same function: to select. But, they all look different and use different ways to represent the selection.

- Some have a lighted indicator, some have a notch, and some are completely ambiguous.

- The 2, 1, *, 0 switch has a hole in it to indicate the currently selected option.

- The plastic surrounding this is is mere millimeters of thickness and I would expect it to break off within a decade.

That doesn't look good. I'm very surprised that a brand like them release such a cheap-ass version.

I thought I was going to look at a car when I clicked that link. I scrolled the last 80% of the way out of morbid curiosity. This secondary quest was not disappointing: no car photos. So weird. Perhaps this is a complaint about the title.

But since it's all about the interface, I must say, the idea of a sports car with a touch screen is still rather terrifying.

Discussion (51 points, 77 comments) https://news.ycombinator.com/item?id=46944978

I found this video review to be much more informative and compelling.

https://youtu.be/6Wv1btxCjVE?si=_1mvIHT3r_CQsuTZ

The handle and palm rest, in particular, stick out to me as a step up for anything with a touch screen. Giving you a place to anchor your hand while a finger does something is very nice. That the display can articulate is also nice, though it does add a potential weak point (how long until this gets loosey-goosey and moves around during hard g-forces?).

Is there a market for a $400,000+ electric sports car? For me, the excitement of a Ferrari, Lamborghini, etc is the engine and the sound.

Fortunately, there are many physical buttons. In the video, you can see that their functions vary depending on what is displayed on the screen. I think this is a brilliant solution that combines the best of the physical and virtual worlds.

Physical controls! This is the opposite of Flat UI. I hope others copy this car as opposed to Tesla.

The skeuomorphism is a curious choice. I think if I were going for a radical electric car UI I'd use bar graphs from left to right and things like that. Then again, maybe they don't want to alienate their customers.

Jony must have got bored of hanging in North Beach with Sam Altman ¯\_(ツ)_/¯

so OpenAI[0] designed a Ferrari?

[0] https://openai.com/sam-and-jony/

Finally, the return of silver, rose gold, and space gray.

Love the physical knobs, switches and buttons. Looks retro but modern, but more importantly it’s a lot safer.

Um, where is the car? All the images are of (parts of) the interior, and the captioning is bizarre. Ooohh! It has a steering wheel! (And it's a input! Who knew?)

This looks like the controls for a very stylish Italian delivery van. Not an exotic sports car.

Is the exterior of the car not public yet? Why is the only detail about the control cluster?

Funny how I want to say bad things about a car I'll never afford.

Anyway, whether it's a Ferrari or other, I'm always disappointed by touchscreen in cars.

And as I said it before, it always seems and afterthought and just put there because someone forgot about it.

I'm guess I'm getting old but when I'm driving I usually look at the road and couldn't car less about a nice touchscreen.

FYI, the Wikipedia article has a little more data on this vehicle as an EV: 4 motors, 1,113 horsepower, an 880 V platform, 122 kWh of battery, range 330 miles (531.1 km).

Not clear yet on the exact charge speed or launch date. Or what the 0-100km/h time is, but expect a low number, of course. That number has to be eye-catching.

https://en.wikipedia.org/wiki/Ferrari_Luce

The tablet interface looks cheap and low-budget. When you spend that much on a car you don't want the interior to look like a Model S.

Meh. Glad he and Alan Dye are gone. They would have ruined the Apple car. Appel should instead replace their entire design team with the folks from teenage engineering.

Sorta meh imo. Looks like a more skeletal version of a kia I was in recently

Did they remove the turn signal stalk? Just like Tesla did?

I love it, first ferarri that i have said "I want one". I have been an ev driver for over a decade and have no regrets, it has improved my life. The mental health benefits of driving an almost silent vehicle are completely over looked, the addiction to a vibrating noisy gas engine we find quite frankly bizarre in 2026, it is old technology, outdated, and becoming lost in history and thank you to the lithium cell.

yikes this looks awful, unless this is the new mass market Ferrari that's going to start at $30,000

> First Electric Ferrari

This is big. Ferrari, as a brand, is the top cult of internal combustion engine.

For them to release an EV is like Apple releasing an Windows computer or Android phone.

Soon, the last holdout of big oil will be the American government.

I think I would be looking for that very real, confident and perfectly even vibration a Ferrari has at idle; the valve train song, an extra octave in the exhaust.