https://techcrunch.com/2025/02/01/here-are-the-apps-battling...
There's brainrot content on all platforms, but there's also ArtTok, BookTok, CraftTok, EduTok, FoodTok, GardenTok, HistoryTok, MathTok, MusicTok, PoliTok, ScienceTok, TechTok, and lots more.
The medium influences the message, but the channel still matters.
(And some messengers, especially public intellectuals, are not doing the long form video/audio at all. One prominent TikTok poster has a $$$$$ job as a public intellectual and outside of short form, the other options to consume his content involve $$$ subscriptions or $$$$ in-person events. I'll take his 5-minute videos over those alternatives.)
Separately, I am chuckling at people saying TikTok is "all X" or "nothing but Y" or "overrun with Z." Do people still not know that statements like these are confessions?
Unlimited skipping until a video is sufficiently stimulating had a negative impact regardless of the content, while people limited to ten skips in ten minutes did not experience a negative impact. This suggests that the format itself has harmful cognitive effects.
As an example: there's this stupid skit going around. Someone asks a waiter "Could I ask you about the menu please?". The waiter comes really close and goes like "The men I please is none of your business".
It's an ok joke but I've seen literally 20 different people doing the same skit in the last two weeks and it gets so damn annoying. And it's not just this one. There's always one that is viral and everyone copies it.
>Is your objection in the marketing language or in the inherent technology?
I think saying it's like an open source slot machine is pretty much self-explanatory
congratulations on discovering mimesis
edit: which is to say I'm not positive the format isn't the problem.
this level of reductive thought termination goes nowhere
This is a great writeup on why short-form content is overall a net negative for us with a human brain.
Those aren't the kinds of book-related videos that I see, so at some point The Algorithm must've decided I wasn't interested in porn for women (not that there's anything wrong with that).
If I'm on the toilet not having a fun time, pardon me for wanting to see some cat videos instead of solving a Rubik's Cube, I guess?
But also, of course people aren't just using these apps in the bathroom, they are using them everywhere. If they didn't exist, you wouldn't miss scrolling the bathroom.
But I do maintain that there is a place for mindless time killing. Life is stressful, I'm constantly switching between different projects and responsibilities, and a few minutes of mindless scrolling is nice.
But it is very addicting and can very easily vacuum up many hours of time I can't get back.
Now in Open Beta
All the fun of short-form video, none of the corporate control.
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