- The best design is original, groundbreaking and often counterintuitive. An AI model is incapable of that, it's uninspired, it will absolutely converge to the norm and homogeneity (you see it everywhere now, just scroll on ShowHN and take a look at the UIs) and produce the safest design that appeals to its understanding of the ideal user.
- Good designers will reject this, they prefer to be hands-on and draw from multiple sources of inspiration which is what Figma boards and Canva is good for, also mainly for cross-collaboration. If you've seen how quickly a great design engineer can prototype you'll know that "speed" they advertise in this video is not worth the tradeoff.
- Creatives typically have a very very very high aversion to AI.
- Non-designers will not see a purpose for this tool, basic design can already be done through Claude Code and Claude.ai, I fail to see what this could offer unless they leverage a model that is more creative and unique by default (you can not prompt/context/harness engineer creativity believe me I've tried).
Seems like Claude is actually building almost like a layered Figma wireframe that you can do fine grained adjustments afterwards (e.g. adjust font size).
Interesting that Canva provided a quote of support. I'm not familiar with the differentiation, but it seems like this will directly siphon customers from Canva, right?
Very interesting though
You'll get a competent UI with little effort but nothing truly unique or mind-blowing.
Impressive technology, but that old skool artisanal weirdness of yore only becomes more valuable and nostalgic.
Anthropic has distribution on their side, their engineers are excellent (I have ran with them across the ggb in the past and they work 12 hours plus a day regularly.)
I think what actually might be slowing them down is the public releases and pr lol, not ideas or execution
I'm wondering how i can CONTINUE that in this design thing, can i import something? Because they show it the other way... you can start and edit, and then export to claude code.
Until then, I guess it's back to just using CC
Go ahead and roast me.
I wonder what other features they're cooking right now.
I have been doing fine just instructing Claude code to use Tailwind and reference design documents
Sure, some prototypes will be spun up more quickly. But if this was a real problem large companies faced it would have been solved in software already.
What a toxic workplace :/
I don't agree. For novel use cases, yes there's some truth to that. But consistency is huge in a UX. If basic controls work well for a situation, they should be used. Designers should not be getting "creative" or "original" for those sorts of things.
AI companies: "good news, everyone! We've automated all those steps so they're even easier to generate!"
I think the same thing is happening in physical construction. Ah, I see you've designed a new box with four primary color tones and slightly offset vertical lines to break up the windows.
Then Claude came for the designers with Claude Design, and I did not speak out— Because I was not a designer.
...
Combine that with the obvious hackernews manipulation that somehow gets each and every haphazard release instantly to the top, and you can see they're starting to feel some real heat.
Today, we’re launching Claude Design, a new Anthropic Labs product that lets you collaborate with Claude to create polished visual work like designs, prototypes, slides, one-pagers, and more.
Claude Design is powered by our most capable vision model, Claude Opus 4.7, and is available in research preview for Claude Pro, Max, Team, and Enterprise subscribers. We’re rolling out to users gradually throughout the day.
Even experienced designers have to ration exploration—there's rarely time to prototype a dozen directions, so you limit yourself to a few. And for founders, product managers, and marketers with an idea but not a design background, creating and sharing those ideas can be daunting.
Claude Design gives designers room to explore widely and everyone else a way to produce visual work. Describe what you need and Claude builds a first version. From there, you refine through conversation, inline comments, direct edits, or custom sliders (made by Claude) until it’s right. When given access, Claude can also apply your team’s design system to every project automatically, so the output is consistent with the rest of your company’s designs.
Teams have been using Claude Design for:
Claude Design follows a natural creative flow.
Your brand, built in. During onboarding, Claude builds a design system for your team by reading your codebase and design files. Every project after that uses your colors, typography, and components automatically. You can refine the system over time, and teams can maintain more than one.
Import from anywhere. Start from a text prompt, upload images and documents (DOCX, PPTX, XLSX), or point Claude at your codebase. You can also use the web capture tool to grab elements directly from your website so prototypes look like the real product.
Refine with fine-grained controls. Comment inline on specific elements, edit text directly, or use adjustment knobs to tweak spacing, color, and layout live. Then ask Claude to apply your changes across the full design.

Collaborate. Designs have organization-scoped sharing. You can keep a document private, share it so anyone in your organization with the link can view it, or grant edit access so colleagues can modify the design and chat with Claude together in a group conversation.
Export anywhere. Share designs as an internal URL within your organization, save as a folder, or export to Canva, PDF, PPTX, or standalone HTML files.
Handoff to Claude Code. When a design is ready to build, Claude packages everything into a handoff bundle that you can pass to Claude Code with a single instruction.
Over the coming weeks, we'll make it easier to build integrations with Claude Design, so you can connect it to more of the tools your team already uses.
We’ve loved collaborating with Anthropic over the past couple of years and share a deep focus on making complex things simple. At Canva, our mission has always been to empower the world to design, and that means bringing Canva to wherever ideas begin. We’re excited to build on our collaboration with Claude, making it seamless for people to bring ideas and drafts from Claude Design into Canva, where they instantly become fully editable and collaborative designs ready to refine, share, and publish.
Brilliant's intricate interactivity and animations are historically painful to prototype, but Claude Design's ability to turn static designs into interactive prototypes has been a step change for us. Our most complex pages, which took 20+ prompts to recreate in other tools, only required 2 prompts in Claude Design. Including design intent in Claude Code handoffs has made the jump from prototype to production seamless.
Claude Design has made prototyping dramatically faster for our team, enabling live design during conversations. We've gone from a rough idea to a working prototype before anyone leaves the room, and the output stays true to our brand and design guidelines. What used to take a week of back-and-forth between briefs, mockups, and review rounds now happens in a single conversation.
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Claude Design is available for Claude Pro, Max, Team, and Enterprise subscribers. Access is included with your plan and uses your subscription limits, with the option to continue beyond those limits by enabling extra usage.
For Enterprise organizations, Claude Design is off by default. Admins can enable it in Organization settings.
Start designing at claude.ai/design.
Our latest Opus model brings stronger performance across coding, agents, vision, and multi-step tasks, with greater thoroughness and consistency on the work that matters most.