You see this most obviously in software and marketing - the kinds of decisions where only a few people sign off at the end, and where "good enough" is whatever those few people decide it is. You see it less in hardware and procurement where there's a powerful review cycle and scrutiny at every level of the stack. Work there is more immediately measurable: benchmarks for performance, dollars for cost.
The "vibe" of software, or of a PDF [^1], is much harder to catch that way. There's no benchmark that flags it and most conventional executives aren't drilling down in that level of detail to see it either.
You want distributed decision-making, of course. But that only works well if it's distributed to people who've cultivated their own taste and who will make good calls under pressure. I'm not sure how much of that gets fixed by leadership change at the top. Taste isn't really something a CEO can decree into a 60,000 person org. But I've only heard good things about Ternus, so I'm optimistic. Fingers crossed for a bright new chapter.
[^1]: https://www.apple.com/promo/pdf/US_FY26_Earth_Day_Promo_Tand...
https://www.nytimes.com/2026/01/08/technology/apple-ceo-tim-...
Ternus will be the soldier in the trenches.
I feel excitement for the future of Apple.
Is this a golden opportunity to take on the software side of Apple, native apps like photos and messages, notes app? So much good data we give to Apple apps sit their idling, there is a play here to turn them into an independent playable artifacts and shared digital human network company. My friend emma has her snack Game on! I would like to get a snack list derived from her snack data. Yes, texting works but there is no programmatic way of accessing each other’s data. I believe this data needs be freed from Apple.
Apple’s privacy approach is stellar, that quest though is a prison where our data goes and does a slow death.
Tech in general has changed quite a bit though. I don't know how Steve Jobs would have reacted to AI, and I don't know where tech itself would be if Jobs were still around. But I do think the next evolution is due and yet to be seen. It's not clear that Tim Cook would be the one to effectively see that through. And so I think his timing is impeccable and probably aligned with what is best for Apple. I have a lot of respect here: time has shown that a lot of leaders don't let go until its too late.
https://www.apple.com/community-letter-from-tim/
I understand Tim is a logistics genius and Ternus is a hardware genius, and that we all want better software and policy from Apple, but I'm glad that there seems to be good people at the head of one of the biggest and most consequential companies, and further that they seem to care about being good people.
As far as I can see, that's the only way to have a prayer of scaling without too much damage, which is the key issue humanity faces today.
Marco has enough standing within our world that it's actually a clever idea to appeal to Ternus on these terms. He'll probably be aware that it was written and the appeal is somewhat generic in its call to reverse course on some Cook-era policies.
We're all very hopeful but there's not enough information available on the outside to predict with any certainty how he'll lead.
But I cannot argue with the results the man achieved. Especially the transition to A-series and then M-series chips has been an incredible success. Perhaps the biggest flop was the Apple Vision Pro, but it is hard to really call him out on that since it wasn't that Apple lost a battle, it was that the product category just hasn't caught on (yet). Siri is another place where Apple has lagged but they could very easily catch up with the massive interest in local AI on the mac minis.
I think it will be difficult to look back on his legacy without giving him a large share of credit for Apple's continued success.
Quite successful.
Also think it's cool that John Ternus has only a bachelor's degree with a very down to earth presence. I completely dig his LI page being really bare bones.
I suspect Apple is about to experience another Renaissance era...
[0] As Steve Jobs said in 2005: "OS X is the most advanced operating system on the planet and it has set Apple up for the next 20 years."
How incredibly prophetic that 21 years later, MacOS is suddenly showing its age.
Before we had many groundbreaking features that redefined how you use smarphone:
- gps
- flashlight (yes everybody with flashlight in the pocket!)
- front selfie camera + video calls
- compass + accelerometer + gyroscope
- good wide and ultrawide (video) camera
- nfc + apple pay
- fingerprint / faceid
- esim
- magsafe
Now you can have iphone 12 pro and don't miss much from iphone 17 pro.
Yeah, what's going on? I'm confused by this choice - I would have expected a marketer. Maybe they really are doubling down on hardware for the ai age?
EDIT: I also want to say I really appreciate Tim Cook’s emphasis on user privacy and I hope John Ternus can continue this trend.
I don't think even Steve Jobs would've been able to imagine that Apple can get this big.
I'm interested to see what Ternus' first few moves are and how much he will avoid (or hopefully embrace) reversing some of the things Cook is responsible for.
He has a long row to hoe when it comes to things like developer relations but from what I've heard, he is one of the best options we had for the next CEO.
(actually I doubt this- Demis does not want to run a big company whose main business is Ads)
There is no question many of Apple's business experienced significant, impressive growth during his tenure. Amazing capital efficiency.
There is also no question Apple lost product velocity. Few new products were launched, and those that were had mixed success.
Tim was, at the end of the day, an elite financial operator. Apple shareholders were lucky to have him. Customers like myself probably have mixed opinions, and it remains to be seen how he set the company up for the future.
So, the Tim Cook era lasted 15 years (2011 - 2026). He's 65yo, and he could have easily hung in there for a few more years. But I believe he's leaving at the peak -- both Apple's and his own -- and this might be the best time to leave, rather than being forced out (as many too-long-in-the-tooth CEOs have been) when the company inevitably grows slower, or has a crisis.
Ternus is 50-51 yo, roughly the age when Cook himself took over Apple. There the similarities disappear. Ternus is a HW guy through-and-through. I hope he has solid SW and Design team with him. He's gonna need it, given all the big/small design snafus in the recent past. [Not including Mac Neo in there, which looks stellar by any means]
Wishing him luck; he's gonna need it. (and me too, my $$$ are invested in AAPL, and I ain't selling anytime soon, so well ¯\_(ツ)_/¯ )
Also, going over his past statements as recent as during this year, it seems like he didn’t want to leave his CEO position, so he got forced out?
As the world undergoes increasing supply chain issues, wouldn’t it be in Apple’s best interest to keep Tim Cook as CEO for a while? Or is he the one who’s looking to transition to a less demanding position?
If you buy the 'iPhone Max' for $1500, you get ads, and if you buy the 'iPhone Max ad-free' for $3800, you don't get any ads in the app store, apple maps, apple news, or the various other apple services you use on only that one device. Similarly, you need to buy the ad-free edition of the iPad to not get ads there, and the ad-free version of the macbook for no ads there, and each of them can cost ~2.5x the cost.
I think that would be better than a monthly subscription since you'd just pay it once and then never think about it again.
It sounds like Cook will continue to get the dirty work of pleasing world leaders while Ternus can focus on actually running the company.
Not saying that Ternus wouldn’t have been involved in or part of the decision making process in moving the Mac to Apple-designed silicon, but I haven’t seen any indication he was any more involved than other execs at the company.
you could say apple silicon was almost 2 years ahead of its time, or you could say that intel lost years on bad bets. there are only 3 consumer-scale, leading node foundries in the world!
is apple a, "making good commercial terms with poor counterparties" company? yes, to their core. whether it is their employees whom they worked to the bone, their suppliers in the ASEAN trade network, or the US politicians who starkly are too broke to regulate giant US corporations, for whom too little money goes too long of a way.
my point is, who the hell knows! there are many, many points of view. it's not any one thing. but one thing's for sure, i don't think i'm upgrading my phone until it blows up anymore, and this is the simple, greatest risk to their business.
so they're going to become a company that breaks phones to get people to replace them, regardless of what they are today :)
(We're seeing echoes of that again now where you can get 20-30% performance bumps in Neos and Airs just by sticking a thermal pad on the CPU - Apple is still allergic to cooling, they've just built amazingly efficient hardware that sidesteps the problem)
How so? Genuinely curious, I've got no idea what he's like as a person.
I wish more tech execs were in Cook’s mold. Reserved. Controlled. Calm. No Twitter beefs, no overt politics, no blow-ups behind closed doors.
and mac has ios, which with ipads goes desktopy. (capability based security)
I daresay the iPhone 17 Pro is a compelling enough upgrade, hardware wise. Not much innovation, but their phone hardware is very usable.
But I'd prefer if Apple gave up 2 years of trying to "innovate" nonsense like Liquid glAss and polish up their software first, just like the old days.
Software is easier given the shorter cycles. Caveat is, the shorter cycles also benefit competitors.
At the same time, privacy on internet-connected devices is like true liberty and justice -- rare, precious, fragile, and easily lost without active pursuit and sacrifice.
I hope Temus has the courage and principle to keep fighting the good fight.
If they can make 50B from ads in the iPhone in 12 months why invent a new device that will make pennies.
Sorry folks, the math is brutal for the big corps. They cannot pivot and make cool things, the market demands to be milked until they bleed.
The privacy focus is why Apple is dominant today, keep that up.
> “When we started out with maps, it was an ambitious undertaking. It was bumpy,” said Ternus. “But the team had just been over the years just pushing and pushing and pushing. And Apple Maps today is absolutely amazing. If you have the vision and you're persistent and you keep working at it, you can take something you know that has a rocky start and turn it into something great.”
Here's hoping he recognizes that Apple's current generation of software is in the "rocky start" phase, not the "pushing and pushing" phase and definitely not the "absolutely amazing" phase. Time will tell...
https://www.tomsguide.com/computing/apples-joz-and-ternus-on...
I say this as someone who hasn't worked there, but has a large number of friends and peers who currently do or have in recent years.
The advances that made Apple Silicon possible were, fundamentally, TSMC and ARM. These were the material conditions that had to exist in order for a tech company to capitalize on a new generation of vertically integrated chip design. Now what's the conditions for next generation Mac OS? What research advances or software engineering paradigms that are mature enough for adoption? The state of Apple software isn't just due to mismanagement, it is, but the success of the hardware entails technology nodes as a confounding factor.
Apple also made some amazing hardware blunders.
My personal favorite is the force-touch home button on the previous generation iPhones and iPads wouldn't work if you were wearing a band-aid. I don't mean the fingerprint reader, it wouldn't even click. So don't ever cut yourself if you were planning to unlock your phone ever. It added basically nothing for the end user over the previous physical home button besides rendering the vibrate function wimpy and useless.
Also, the UI for it keeps getting more cluttered, and they announced that in-map ads are coming Q2-3 2026.
1. Hardware: OLED touchscreen Macs, foldable iPhone (2026) & 20th anniversary iPhone (2027). The message here is about flexing his strength in hardware.
2. Software: Snow leopard-like iOS27/macOS27 fixing a lot of Liquid Glass' rough edges. The message here is he's returning Apple to form with quality software.
3. Ecosystem: Gemini-powered Siri. The message here is he's getting Apple finally on track to meet the promise of AI.
4. Political context: A clean slate. The message here is placating the president (or anyone) is in the past.
The timing is interesting because Apple needed Ternus announced before WWDC27 in June, because that's when Gemini-Siri and Snow Leopard-OS strategy are both being unveiled. But they needed to delay it as long as they could so that Tim Cook could soak up as much Trump-chaos as was necessary. Now that polls and vibes show Trump losing support across the board, politically it's the safest it's ever been to announce this change, and still enough time before WWDC to suggest that what's being announced are his initiatives.
Also want to second your point about the need for having good people leading large organizations like Apple. Especially so as things are changing so fast in technology, with a widening impact across more and more aspects and parts of lives of people and society. We certainly see the negative impact that comes with questionable and/or short term decisions (see social media), so I too am hopeful that above all else, Ternus is a good person and makes (for the most part) good decisions for people and society first and foremost.
Why share it as a quote rather than a link I can click?
Vs. when you're in the Top 10 of the Fortune Global 500, "steady as she goes" business vision is the far safer strategy.
Gosh I just read a really hellish thread on what frontier LLMs will become as they're infected with advertising, I hope apple manages to break locsl LLMs (and training?) Into the public discourse
YouTube’s who platform is built to show ads and run by an ad company. They are likely going to be much more profitable than a few ads in the App Store and Maps, and I’ve read Premium users are more profitable than ad-supported users. They are charging $160/year after a recent price increase. The fee you’re suggesting would be over 14 years worth of payments.
Amazon lets users remove ads on Kindle for a 1 time fee of $20, and people keep Kindles a long time.
The goodwill alone would be worth more than $20, considering iPhones already have margin (unlike most Amazon hardware).
Apple has been using security as the tent pole feature to try and differentiate themselves from everyone else. One of the reasons all the other platforms feel insecure is that ads imply data collection. If they really want to “think different” they need to stop following the crowd and operate a system that doesn’t create the compromised incentives that ads tend to come with.
- Gradually "make the line go up" by ramping up ad volume until the product is terrible (thereby ruining Apple's reputation among the 50-90% of users who aren't paying the ad-free prices).
- Periodically nerfing the premium ad-free tiers and putting ads into tiers that were previously ad-free.
- Purposefully making the lower tiers worse and worse in order to squeeze out marginal increases in conversion rates to the premium tiers.
Apple Maps really needs to up their POI game. They have some native data, but I’m still regularly seeing images from 3rd party sites and get prompted to download the app. I understood it in year 1, but we’re 13 years in now. This is the primary reason I keep Google Maps around.
Given the level of mathematics I’ve seen involved in hardware, I’d assume the average mech eng. has a better chance than the average software eng.
Excuse me? Giving a literal gold trophy to the God-Emperor Trump is not politics?
Case in point? From what I've read he's reserved, keeps a very low profile, and is dedicated to his work. We know next to nothing about his personal life.
I guess if you are gonna fail, fail so deeply that it doesn't affect your legacy :P
For example, a Vivo X300 Ultra or Xiaomi 17 Ultra. Much better cameras, larger batteries, 90-100W charging, etc.
That's the kind of thing people say when they are out of ideas. The reality is that the mobile phone market was already a mature market, with Nokia as the leader, even before the iPhone was released. Then Steve Jobs showed the world how to innovate.
Apple has led the industry on hardware but is woefully behind on the software and services front. Focusing on device-level privacy controls turns what would be a gap into a moat, and it helps deprive Google and other services from monetizing their customer base.
Not to say that it's not something the company is passionate about - but it's also good for their business. Especially when you compare it to things like human rights, transparency, and security research where Apple could take a stronger stand but don't.
[0] https://www.theverge.com/news/737757/apple-president-donald-...
I still haven't scroll down to the bottom, I don't want to spoil my impression. But it's great to see a positive reaction. Good way to mark the moment. Tim has been CEO for 15 years roughly, since Steve's passing. This guy seems much younger than Tim was when he ascended. I hope he really takes it to the next level.
Got a feeling that Apple has some Amazing new hardware category-making products coming out of the 'skunkworks' over the next 3 years.
I still hope they eventually sell server blades for macOS.
You may also be interested in this video where Jon Rettinger predicted that John Ternus will be the next Apple CEO. Goodbye Tim! A new era for Apple (https://www.youtube.com/watch?v=zbqLWZtdQTc)
Example: Taking the airport train instead of a private driver and realizing there’s no luggage racks, staying in a regular hotel room and realizing there’s no light in front of the mirror, only behind you. So many examples like that on a daily basis.
I do wish that some day someone will tell the story of what happened during that time. Maps was bad at launch yes, but it also wouldn't get better without people contributing more data, and the fact that it took a decade to slowly improve implies that there's nothing anyone could have done to get it right "off the bat". It still feels to me Forstall was set up as the fall guy, especially considering no one was fired for antennagate.
And I know many engineers within Apple that had been testing Maps before it shipped and they were filing bugs about it. It shipped anyway.
I vehemently disagree with this. I think Cook's logistics and business-focused goals are, if not diametrically opposed to Job's product obsession, at the very least orthogonal to it. Almost everything about Apple the product, over the past 15 years, has either coasted (e.g. stayed at par with the rest of the industry) or gotten worse. The one exception is arguably Apple Silicon (and I'm sure their board is acutely aware of it).
I'm not just being snarky — I don't think it's reasonable to say the profit-maximizing service-oriented Apple is the best possible version of itself without losing its values of personal computing and individual empowerment.
While I agree with all these points, I'd still rather see a hardware guru leading Apple rather than a software-focused leader. The state of software zeitgeist has gotten fairly poor, and the types of formal and thorough "Acceptance Testing" that are common in hardware are more likely to produce great experiences for users than whatever most software leaders are doing today.
Before anyone mentions how all hardware groups seem to produce god-awful software (IoT, vehicles, etc)...I agree, though I have generally attributed this to a lack of budget and vision. I don't expect those two things to be an issue at Apple, but I could be surprised.
Macs are great for gaming in terms of hardware. But other gaming platforms dominate the market. And Apple's walled garden approach is so effective that Steam's proton doesn't work on its platforms (so far). And its attempt to convince game developers to use Apple specific SDKs like Metal and build platforms are not really making any dent in the overall gaming market, which now eclipses Hollywood in terms of revenue and budgets. From a developer point of view it remains a highly crippled platform. And the Apple tax isn't helping.
Seen against this background, the Vision Pro is a strategic content failure. Very few 3D games work on it. Very little new 3D content is developed for it. Apple's insistence on our way or the highway continues to have developers preferring the highway. There are a few decades worth of back catalog of VR games, 3D movies, etc. Most of which flat out won't work on the Vision Pro or aren't licensed for it. They could fix that but that would require investing in content/licensing deals, compatibility/emulation, etc. And by making the core product so expensive, it basically became a niche product. And without content that remains a hard sell. It does not make sense for productions with hundreds of millions of budget (i.e. most 3D games and movies) to be targeting such a niche platform. And it does not make sense for end users to buy the product if there is no good content and if most of the good content is never released for it.
It's a very fixable problem. Valve is leading the way with Proton currently. That strategy is very portable to macs and the Vision pro. There is very little technical reason to stop that from working. And Apple has been chipping away at their own portability kit. But they are so far not really committing to it fully. They should be filling the Apple store with decades worth of great content that just works on Apple HW. As it is there is only a relatively small collection of old content that has been ported.
Even if that figure might somehow be inflated, it is impressive nonetheless.
AMZN: +2100% META: +1700% MSFT: +1300% GOOG: +1400%
Right to repair with aftermarket parts and app installs from any source without Apple's permission. Then I'll consider using an iPhone.
Since 26 upgrade it is unusable with 100+ notes. It looks like they merged iOS variant with Macos one. Constant freezes, random unsaves, device gets boiling hot. No fix with factory reset. I love the HW but SW needs more love.
We’ll see how the new CEO sees it.
I don't think this is true. Apple Watch is basically in a market of its own. iPad might have existed before Cook but he turned it into something people actually use for stuff. Vision Pro may not be a financial success but the tech is impressive and it's clear that work will pay off in the near term in other wearables. Apple Silicon is a phenomenal success. Apple TV is no longer a hobby and he's been at the helm while they've developed their entire services business. AirPods rule the headphone market. Not mention the numerous Mac variants he presided over.
I bet that was just good message management. The steadiest approach to a CEO transition is to make it seem a long way off until the moment it happens. Markets don’t like any wobbling at the top.
Such as Think Different, where you don't need to comply with the standard ways of doing things?
From a Steve Jobs interview in relation to this statement:
> When you grow up you tend to get told the world is the way it is and your job is just to live your life inside the world. Try not to bash into the walls too much. Try to have a nice family life, have fun, save a little money.
> That's a very limited life. Life can be much broader once you discover one simple fact, and that is - everything around you that you call life, was made up by people that were no smarter than you. And you can change it, you can influence it, you can build your own things that other people can use.
(Via Wikipedia: https://en.wikipedia.org/wiki/Think_different)
I couldn't think of a company to whose hardware "your job is just to live your life inside [someone else's] world" applies more, though maybe that's because Oracle doesn't make consumer hardware products
Edit: I should probably add that this isn't meant as a purely negative statement: many people want to hand over digital control and have someone else be bothered with keeping the hardware running and curating what software they're allowed to run. It's not me, and it's not what Steve Jobs said Apple was about, but it's not that I don't understand why someone's grandma would choose it
I would disagree here. Apple actually did lose their values, or they are in the process of doing so.
Ads in App Store results, Ads in Maps (coming soon!), constant upsells and pushes of subscriptions and services, forced upgrade of Numbers/Pages/Keynote with annoying nags that can't be turned off, things are getting worse.
Also, when the word "values" is mentioned, one cannot forget about Tim Cook's donations to Trump and his overall support of Trump and cozying up to him.
As an aside, I absolutely love the minimal elegance of that web page.
Sorry, but this is pretty naive. You simply can't infer the real personality of a CEO from a (well)crafted public letter.
If he really cared about being a decent person, he wouldn't have sucked up to Trump.
Wonder if he'll be as good as Cook was at kissing Trump's ass. Half serious, half /s.
Now I think we need to see Apple remake categories the way they did under Steve. If that can happen again, the future is bright.
This growth comes from rent seeking. Greedy fees and lock-in they can sustain due to control of the platform and cultivated duopoly.
Apple narrative around security is patronising and deceptive, used as an excuse for removing users' freedoms (by not letting users replace Apple's services with competing ones Apple protects users from their bad choices). Very conveniently the supposedly most innovative company that is great at UX can't do better than Vista.
Apple's response to pro-consumer laws was petty, vindictive, malicious compliance.
To me Apple morphed from having premium products with excellent integration to having cross-product lock-in that maximizes money extraction from users.
And then there's Cook sucking up to Trump with a golden turd to protect next quarter's revenues. This showed that Cook had no principles more important than profit.
What's the best case scenario? Make few billion a year fuzzed with long term warranty liabilities? That might sound nice, but for apple their companion products like AirPods or the Apple Watch easily clear much better profit. Putting their corporate effort into another companion product is more economically sensible and far less risky.
> lets you quickly open your iPhone camera and access common camera settings *points at button* (https://support.apple.com/guide/iphone/use-the-camera-contro...)
The way you phrased it about changing how you use a phone, I was expecting you control a lot of the phone via the camera somehow (gestures?) and don't need to bother with the pesky touchscreen. But okay no it's just the camera button that has been on cameras and other phones since time immemorial
That people are still judging someone by their school performance (or, less charitably but how I experienced the difference between "poor" and "good" students in about half of the cases: their willingness to deal with arbitrarily set requirements) after being in the workforce for this long says a lot about society. I'm not sure it's a factor when one is comparing devices in a store, which ultimately is what they created right? Shouldn't we judge them by their work?
Also considering this is HN
> Hackers should be judged by their hacking, not bogus criteria such as degrees, age, race, or position. https://en.wikipedia.org/wiki/Hacker_culture
I would have expected a marketer.
I have to think some of that attitude would be good for apple's software division.
It's not as if ternus will be writing code directly, he's managing managers. Hopefully that means he'll demand and budget more for QA.
We’re talking about the company that shipped the storage bug?
I started writing out a list of Apple's products and it was simply [x device] in [y category] is either the best or consistently rated in the top of that category.
The Steamdeck was a breath of fresh air, the whole Steam frames and cube could have been a big deal.
But it's still a net deficit of nearly 15 million tons of emissions of which practically none are offset.
https://www.apple.com/environment/pdf/Apple_Environmental_Pr...
The real disconnect IMO is TSLA.
Would you not own stock of the most valuable brand in human history?
Which means the only other option is to hopefully be able to pay Apple even more to not have to see ads. Maybe buy more Apple shares to share in this "advancement".
It'd be bad business stewardship if he didn't; bad for shareholders, ultimately.
It looks silly optically, but it's plain to see that Apple has trump nailed psychologically. And it worked! They knew what was needed to get an administration to support the company in meaningful ways.
May we do better on the next election.
OP is alluding to the fact that Apple hasn't created industry changing categories like the iPhone.
It is a market position, but companies do have some choice in which market positions they choose to take. And I wouldn't underestimate the effect of the personal views of the CEO in that.
The payment Apple gets from Google for being the default search might help explain this. It would be hard to turn down the sums Apple gets.
https://9to5mac.com/2025/09/03/just-one-word-in-the-google-a...
I’m not sure what else they are behind on frankly, as their current offerings have been extremely stable from day dot.
How many products has Google released and killed in the past 20 years? Apple managed to land on a good thing with Apple iTunes and iPhotos in the early oughts, and managed to transition those core services into Apple Music and iCloud with little to no disruption to users. iCloud is generally a pretty predictable service that delivers on a core set of user requirements very well.
Also, thief productivity suite isn’t meant to completely replace Office, and for a free package, it meets many users needs perfectly fine.
iOS is ahead on software security compared to Android, Windows, Desktop Linux, etc.
There are literally no PC laptops with the quality or hardware offered by even the cheapest MacBook - the software, while fine for general consumers, creators, and some developer workloads, tragically holds back its potential something fierce.
As for Ternus' timing:
A)Not very Apple to have the CEO do one last launch while on the way out the door (want the full throated, 1000% commitment in execs)
B)Gives John stage for first time as CEO at September Keynote (historically a BFD)
C)It felt right, among all the other time-slots and factors to consider
D)John gets to announce the next One More Thing, and own it. Would be odd for Tim to announce the One More Thing and then resign.
Over the time I developed the instinct to not take pundit's opinions too seriously.
As it happens with most big corp c-suite transitions (see: Amazon), a lot of powerful executives will have to make way for the new CEO's chosen ones, and what those chosen few do (in lieu of asserting new found power) will dictate the short-term.
* Apple Silicon, the most far-reaching technical transformation in the company's history (probably a bigger deal than macOS itself)
* Apple Pay
* The Watch and Airpods product categories, both of which Apple now dominates.
All while holding on to its position in phones and improving (drastically) its computers.
It feels like a pretty successful term.
Tim oversaw the launch of the Apple Watch, Airpods, Airtags, Apple Pay, the Beats acquisition (which lead to Apple Music) and the launch of the M series chips.
He's had quite a few product launches under his belt, many of them company-defining products.
https://www.npr.org/sections/planet-money/2025/06/17/g-s1-72...
It is not a tongue in cheek remark, I am genuinely curious
I know between Moore's Law and Gate's Law which one I would prefer to be the industry standard... https://en.wikipedia.org/wiki/Andy_and_Bill%27s_law
I don't have a lot of samples, just one. So, YMMV.
There are so many little bugs in consumer-facing apps that hit the ‘sweet’ spot of being incredible little annoyances that just aren’t worth putting an engineer on for a week to fix, but which are totally worth having an engineer throw an agent onto them.
You're kidding right? News [1] just broke about how Apple's permanent notification storage (that they refuse to fix) undermines encryption and is being exploited by law enforcement. And they conveniently left out the fact that they were giving out push notification data to law enforcement without any warrants from their transparency reports [2]. And these are just from the top of my head.
Do we now presume all companies putting the word privacy on their ads are emphasizing privacy? Because Meta and Google does that too.
[1] https://www.forbes.com/sites/larsdaniel/2026/04/10/fbi-pulle... [2] https://www.wired.com/story/apple-google-push-notification-s...
I also think most products apple makes are in the top tier of their respective category, if not the best.
Besides some changes to macOS and removing the ability to upgrade I've been pretty happy with Apple.
Leadership needs to make sure everything else in the business is in order so that they can contain and shape the direction of the white-hot plasma of AI and its implications. A software leader would be too hands-on in this process and get nerd sniped. Sometimes you need some distance.
Srouji stays to lead hardware, https://www.macrumors.com/2026/04/20/srouji-chief-hardware-o...
Johny is one of the most talented people I have ever had the privilege to work with. He has played a singular role in driving Apple's silicon strategy, and his influence has been felt deeply not just inside the company, but across the industry. He has always led his organization with remarkable deftness and judgment, and time and again, his team has delivered breakthrough innovations that have transformed our products. We are incredibly fortunate to have him as Apple's chief hardware officer.Though US famously does not, which is a curse in itself, IMHO.
Though tbh, it's worth wondering if Berkshire Hathaway without the Sage is still the same...
I've used Google Maps for two decades and have 1000s of saved pins. I could have been a customer for life. Haven't used it since.
sounds like a ton of fun to me. Just sending it rally-style everywhere :)
a better comparison is buying a Ferrari to drive around your town at 40 km/h
opens in new window
PRESS RELEASE April 20, 2026
Tim Cook to become
Apple Executive Chairman
John Ternus
to become Apple CEO
CUPERTINO, CALIFORNIA Apple announced that Tim Cook will become executive chairman of Apple’s board of directors and John Ternus, senior vice president of Hardware Engineering, will become Apple’s next chief executive officer effective on September 1, 2026. The transition, which was approved unanimously by the Board of Directors, follows a thoughtful, long-term succession planning process.
Tim Cook joined Apple in 1998. He became CEO in 2011 and has overseen the introduction of numerous products and services, including new categories like Apple Watch, AirPods, and Apple Vision Pro, and services ranging from iCloud and Apple Pay to Apple TV and Apple Music. He was also instrumental in expanding existing product lines. Under Cook’s leadership Apple has grown from a market capitalization of approximately $350 billion to $4 trillion, representing a more than 1,000% increase, and yearly revenue has nearly quadrupled, from $108 billion in fiscal year 2011 to more than $416 billion in fiscal year 2025. The company has expanded its global footprint substantially, particularly in emerging markets; it is now in more than 200 countries and territories. Apple operates over 500 retail stores and has more than doubled the number of countries in which its customers can visit an Apple Store. During his tenure, Apple has grown by more than 100,000 team members and increased its active installed base to more than 2.5 billion devices.
Text of this article
Images in this article
© 2026 Apple Inc. All rights reserved. Apple, the Apple logo, Apple Watch, AirPods, Apple Vision Pro, iCloud, Apple Pay, Apple TV, Apple Music, Apple Store, iPad, iPhone, Mac, MacBook Neo, and iPhone Air are trademarks of Apple. Other company and product names may be trademarks of their respective owners.
Man, I love Apple, but their stupidity is beyond baffling sometimes. No Siri updates for 10 years, making the hardware harder to use, single-handed use is no longer as easy or comfortable, and they haven't done... anything(?) revolutionary in AGES. Their latest gaff was the Neo - a phone stretched out as much as possible to make a "laptop". They couldn't even bother to make the logo shiny on it, it was such a departure from true Apple style. Let's not forget the 92 lenses on the back of the phone that stick out a quarter inch, a screen that's nearly impossible to replace, and the hilariously pathetic "iphone repair kit" they lend you.
I have zero confidence in this guy. Nothing he had oversight over has gone well, as far as I'm concerned.
In general, for all it benefits from globalization, Apple disappoints on global markets.
If it weren't for that, I'd use Citymapper for practically everything.
Not being able to feel that it's turned on is basically the primary feature of a laptop for me. I've wanted to switch my personal device to linux for a while, but there just... isn't... one. I know I could run linux on the macbook, but the point here is that there is nothing which compares, not even at higher prices.
They will not. Recognizing the value of power users and engineers looks deeply un-Apple to me.
They’ve coasted too long on consistent visual identity, and even that’s been slipping. Time to focus on actual user needs.
I had emailed with an explanation of what had occurred, and asked if I could get a refund so that I could just purchase a replacement. Within two hours of sending my email, an assistant from his office called me to arrange sending me a replacement. I was really impressed. I honestly figured I would just have to wait until the repair depot opened again, because I didn’t think I would hear back about my email.
Then a month or so later I got a call from the repair depot asking what address I’d like my repaired laptop sent to, since it was supposed to be sent back to the store for pickup (but stores were closed.) So I guess the right hand knoweth not what the left hand doeth in that case, because the person on the phone from repairs was pretty confused when I said no thanks.
It's the cash-money value of putting a fee on all digital goods and subscriptions and cash transactions in a world predisposed to forming and consolidating around monopolies. What does Apple's services revenue look like in another 20 years when Africa, China and India are paying their smartphone provider every time a dollar moves, a few billion more people paying one of two companies every time for their music, movies and tv, games, books, real-world transactions... in de-facto perpetuity.
I’m not so sure about this. Tapping around to some random businesses around me, I see photos being pulled in from Yelp, OpenTable, and Foursquare.
When I try to view the photos full screen, OpenTable and Foursquare images work seamlessly. Yelp prompts for an app download to jump me over to their world, which is a horrible user experience.
Under Jobs they tried iAds. The idea was to make ads so high quality that people would want to interact with them, and they had to go through a vetting process to ensure there were no dark patterns that would make people scared to tap an iAd. After a while, it was decided it didn’t work and they pulled it.
A company is under no obligation to continue bad ideas.
Like the brands I've mentioned, Apple buys their camera sensors (from Sony), battery, and display. And yet they don't have the best camera sensors, the newer higher capacity batteries, the latest display tech, etc.
You can go 2 or 3 iterations before seeing a real improvement, and it's not always because better tech doesn't exist. They're just not pushing hard.
Define sensible. Apple's B2C margins are peanuts compared to what Nvidia's commanding right now, and they're both ARM retailers competing for the same cutting-edge fab space.
Perhaps that is the case in the US, but in Poland, I haven't had a single app guide me into the literal bushes as many times as Apple Maps does. The straw that broke the camel's back was when, I shit you not, the navigation aspect literally expected me to drive through a lake.
> As executive chairman, Cook will assist with certain aspects of the company, including engaging with policymakers around the world.
This gives me the impression that at least for the near-term, Cook will still be the one groveling to the Trump White House. Whatever you think about that, that's probably helpful for Ternus' dealings with the next administration.
That makes me wonder why people love Apple but hate all other big companies.
But no matter what definition you take Siri was not the first AI. It's a classical cases of Apple fans thinking Apple invented everything because they saw it first in an Apple product...
If you think about AI in broad terms, it goes back to the 1970's where any skill computers gained originally thought as only human was called AI. Like playing chess.
If you think about the recent use of AI = LLM chatbots/gen AI, Siri wasn't an LLM.
I'm just pointing out product velocity slowed. I'm far from the first person to say it, it's just a fact. In the five years before Cook we got first generation Apple TV, iPhone, iPad, and MacBook Air. Your list spans 14 years.
Alongside Nvidia they essentially monopolize TSMCs entire latest generation chip supply.
That’s a moat in hardware that is going to get even stronger over time. Given this hardware moat they can dip their toes gently into the B2B market they’ve never really cared about and pick up another few hundred billion in high margin revenue over the next 10 years no problem.
I’ve always found it weird that Apple’s entire org runs on Mac but no other Fortune 500 company on earth does. Seems like an opportunity to nibble away at Microsoft.
Google is gonna spend between February and December 2026 $185 billion on their AI technology, and how much has Microsoft spent somewhere near 100 billion dollars or how about OpenAI (we don’t know yet) but that number will be my numbing or Meta which is some where in the $80 billion mark.
Tim Cook has nothing to worry about Apple didn’t squander billions of dollars they put the money where they should’ve put it in Apple Silicon and everything else they do well.
Google got a $1 billion refund and OpenAI got nothing. I’m sure Sam thought when he went into the meeting with Tim Cook that he was gonna come out with $50 billion and he came out with zip. Apple made the right choice.
https://www.businessinsider.com/apples-minimalist-ive-assume...
“Real artists ship”
No product worth using is bug free.
"Expensive for no good reason" products?
Steve Jobs called the original Apple TV a "hobby", and, similarly for now there isn't any pressure for it to massively grow.
The only way Linux on Mac will become a reality is if it's legislated.
I also love the Vision Pro, actually, I think it’s brilliant, so that was an exception to the rule too.
But he is not an aestheticist as much as Jobs was. See how Cook has been destroying the faces of iPhones and Macs, which had a huge dent or what is ironically called a "dynamic" island on the top of the screen. Back of iPhones is desparetely ugly.
Also he has not been presenting what makes us exicted. Apple's Siri is forgotten so that he has to rely on Google's Gemini instead of developing their own. While Samsung's Galaxy has been deploying its 7th foldable phone, Apple has done none. Leaks are usual so we can tell what he will show at its annual conference well before he acutually does and it gives us no surprise at all.
In a short term, "what Cook's Apple has innovated?" -- I guess zero. Rather, deteriorated.
As a long-standing user who started computer life with Performa 5220, keep using Macs as main machines and now run M3 MAX Macbook Pro to develop web apps, current Apple is never what I think it should be.
Making the company bigger is great. But what about their products and services? These are also where Cook has been leading to. He seems to forget Job's aphorism, "Stay hungry, stay foolish."
So I hope the new CEO changes the course.
"Tim Cook took Apple from $350B to $4T"
So? That's a 11X market cap increase. In the same time, MSFT saw a 14X increase, Google saw a 20X increase, Amazon did 28X, Facebook did 35X. We're not even going to talk about NVidia.
Cook led Apple through a period where every tech company expanded. Yay for him?
(It keeps going at https://x.com/politicalmath/status/2046428057255211032 )
Apple's big win was that consumer basically became enterprise. There was lots of noise around formal BYOD but in many/most places it just happened whether IT was on-board or not.
https://www.bloomberg.com/news/articles/2024-05-08/apple-s-n...
https://www.bloomberg.com/news/newsletters/2025-10-05/who-wi...
If it happens to be there, it will say to use it, but I can't say "Route me to the nearest HOV entrance" because I prefer it even if it's 1 minute slower.
I'll bite, what does this have to do with Apple Maps?
Absolutely.
Was the choice to release way way way too early the right choice in the end? Needed telemetry, or even more time, to beat Google? Also taking the data from Google must have had significant ramifications.
Apple used to insist that different types of devices require different UI principles. This seems all the more true for a transparent device that you wear on your face while moving around trying not to bump into physical objects.
But we'll see. Perhaps the right level of transparency is situational. If you sit down with iGlasses using them as a screen you might want to reduce transparency while increasing it when you're moving around outdoors. Adjusting transparency could become as routine as adjusting audio volume.
Really what apple is doing is putting a spin on their core business model of selling users the technology rather than renting it to them by subsidizing its development through spying.
It's not so much that privacy is apple's goal, but rather privacy is inherent to apple's business model (unlike google, which has always been spyware).
The reality is everyone just wants another hit product like the iPhone, but its success was based on it being a personal convergence device. You can't really create a second carryable/wearable convergence device and expect it to be wildly successful at the level of the iPhone without it killing off the iPhone.
So far that revolutionary approach by third parties has not succeeded against the iPhone, and the evolutionary approach apple takes with the iPhone means there is no clear inflection point anywhere in the future where the phone form factor goes away.
All those statements are psychological manipulation. Being too positive or too negative makes people blind and mendable by silently suppressing their will to be themselves.
> With a new boss, Apple may be showing its strategic interest in deeper integration of AI into its hardware, said Hubbard. "The very strengths that made Apple dominant - their discipline, polish, and control - could become constraints if the next era rewards openness and faster iteration," he said.
The opposite of the basic human interface quality and consistency improvements that several commenters here hope for.
(Admittedly "Hubbard" here is just the first pundit they could grab, an Assistant Professor of Management and Organization, so this isn't the best informed prognostication.)
Around here (Long Island, New York, USA), it’s better than Google Maps. I get to compare a lot, because I have a friend that uses GM, and constantly sends me Google Maps universal links.
I hear that it is a lot less effective in rural areas, though, and I think Google Street View is better than the Apple variant.
You can see a similar thing in the 3D printing world with Bambu Lab - people love the product (my A1 has been excellent value, very reliable, and I despite preferring my fancy more expensive toy for most tasks I would still recommend it to those starting out without specific needs that such a design can't provide), and any concern about the company behind it (slowly closing off the ecosystem, initially trying to make out that their obviously-inspired-by-the-fullspectrum-scorca-fork colour mixing option was their own original stroke of genius) doesn't matter to them.
With both Bambu and Apple part of why they get this attention is the end-to-end polish that people feel in the product experience (to be fair is a valid reason to choose those products) and a certain amount of luck in them bringing their show to market at the right time, where other companies are seen as producing more interchangeable commodity items. Without that distinction giving people a higher view of the product range, the other companies struggle to get away from the fact that we don't naturally, for good reason, trust nor love commercial entities.
The other thing working in favour of some companies is momentum: some were worthy of some adoration for higher quality products and/or greater customer care than the competition, but are no longer and it takes a while for everyone to realise how much things have changed. Disney is definitely a company that I would add to this pile, and there are others.
Another big company that seems to get a lot more adoration than any of their competition is Nintendo, though I'm not in the gaming market any more so I don't know how much of that they still earn and how much of it is just that at least they aren't Sony or Microsoft!
I used to work to resolve addressing disputes and google just doesn't expose (maybe even store) the relevant information for a lot of parcels of land.
It’s all available freely from the government in simple formats but for Joe Public they don’t know that much less how to access it and it’s the case that technicians on the ground don’t always have it in their SOP either. Google has a level of market dominance that means their errors can be, for a small individual or over an aggregation of small individuals, costly.
Honestly, the thing that pushed me into software dev was the fact that hardware tools were absolutely garbage. Verilog felt like a joke of a language designed to torment rather than help the user.
This being hackernews, I hope to be excused for siding with a white hat code-hacker over a trillion dollar corporate.
(And that's not getting into all the other morally questionable stuff they've done.)
In other words, nothing insightful or worth talking about. I don't want to read news for feelgood vibes.
Historically there were so few bugs in Apple’s software that to encounter even one was a jarring experience. Now they’ve reverted to the mean, and it’s just as buggy as Windows or Android. So if you’re comparing with them, no big deal. But compared to Apple standards we’ve fallen a long way.
In a lot of cities, that’s either the fastest or the most comfortable way to go somewhere in the city when you come from the outside.
Not any single navigation app support this (tbf, the few European ones don’t support it either)
I'm still on 18.x thats insecure by now and switching to Asahi as soon as something breaks.
If we're paying $1000 for a Chinese phone that we'd pay $2000 for, we'll end up paying that price when the manufacturers have finally starved the professional capability to compete from the rest of the world. As we get closer to that point, the urgency to onshore is increasing.
Exploitation when we can get away with it is in our social nature as humans. So this isn't about the Chinese, or any other culture. It's just necessary for this to be onshored because it's critical.
Ternus just looks a bit younger. He’ll be 51, and half a year older than Cook was when he became CEO in 2011.
However my biggest gripe with Apple Maps in Poland is that Siri does not understand Polish and cannot be told to navigate to a Polish address. It just can’t understand the street and city names :(
Btw: I haven’t counted the times Google Maps wanted me to go through the worst possible traffic jam (where the traffic jam was not visible on the map) or a closed road. I guess it just happens with every navigation system that errors happen.
Generally they are fine, but not literally in every aspect in every place, Europe or not.
Cook absolutely deserves credit for the successful desktop ARM transition, but building ARM processors in-house was in no way something he directed as CEO.
I love their SciFi material but two seasons of severance in three years won’t keep people subscribed. The only reason I have Apple TV for more than a month or two out of the year is due to the bundle plan math working out with family sharing.
Jobs was likely very burned out on IBM failing to deliver a 3Ghz PowerPC G5 and one with a low enough TDP for a PowerBook.
So he switches to Intel because he needs chips, but the vulnerability still exists, and it's what happened again after the Skylake launch and the ensuing 4 years of terrible Macs designed for silicon that didn't exist.
Steve saw the danger, and probably acquired PA Semi because of it as well as the fact that PA Semi actually did deliver a power efficient PowerPC G5, even if it was a bit late.
Steve had the vision. Cook executed it very well. They both deserve credit.
Software support is vital here, you can't just say that if the hardware is good then people would buy it. What good is it if you can't use it?
There were a couple of people (the Asahi team) that made this work for M1, but as I understand it, the effort has stalled since. This just goes to show how few people truly care.
Or because you’re interested in the products and the „company community“ is fun and you like talking about it.
Does anyone here pay close attention to updates in the Linux kernel or is that pretty stupid too? (To be fair, you didn't call me stupid, but it's sorta there.)
What's Framework doing? I'm pretty jazzed about their laptops even though I don't buy them.
What about game companies that get bought by Microsoft and now people worry that the franchise they love might get killed?
I'm a nerd and I care a lot about a thing. I don't feel bad about that.
Linux on Mac is absolutely a reality [1], and Apple specifically supported it by deliberately leaving a documented/supported mechanism for another OS kernel to be loaded.
Apple Silicon in the past 5 years has trounced every single market player. Apple has to make decisions on things like sensors based on the supplier being able to deliver hundreds of millions annually -- by the time we see the hardware it was baked and locked in over 12 months ago.
The contempt for their customers is palpable these days.
Yes, as algorithmic engagement has proven, most people want to read the news to get angry about stuff.
But I don't like hanging around that. I'd rather talk about tech news with nerds (old HN) and not just talk about coastal filter-bubble US politics with big tech worker bees (new HN).
US politics has definitely captured the crowd here lately. Half of the comment threads somehow devolve from discussions of Javascript frameworks into hysterical left-populist struggle sessions over the perceived political injustice of the day.
Maybe some feel good vibes and some apolitical news for the day aren't a bad thing.
Affordable, ethical. You can only choose one.
What does this look like, in practice? Once China and India and Vietnam "starve the professional capability to compete" (presumably in the manufacture of smart phones) from the US, what would actually change and why?
It just means nothing here except who you pay to collect the bins.
"Turn right on East one hundred and twenty three thousand South"
> Ternus recently gave an interview where he said this about the initial flop of Apple Maps:
While it is great now, it did flop because it was terrible.
It’s really amazing that at least there are some fully open flows for FPGAs these days, unfortunately they don’t support system Verilog. (I think this is still the case?)
oh i guess it's from a court hearing[2] when his company was suing apple over app store monopoly ("... they are talking about an iOS update that, quote, broke Cydia Impactor. Where they said, it feels too good to destroy someone's spirit. We did something else today that will kill him again with a little smiley emoticon.")
[0] https://en.wikipedia.org/wiki/Jay_Freeman [1] https://en.wikipedia.org/wiki/Cydia
[2] https://www.courtlistener.com/docket/18730843/75/saurikit-ll...
Jokes aside, I have started to see Microslop as the lesser of two evils (two evils being MSFT and AAPL, Google being its own parallel universe abomination). Their commitment to backward compatibility really paved the way to cheap PCs for the masses. That said, every day Macroslop is working diligently to prove me wrong.
I find your reaction strange, do you read news to be angry and/or afraid? :)
Safari, a web browser, randomly stops being able to connect to the Internet (other apps can).
Mech E. on the other hand, is perhaps the broadest engineering discipline in terms of foundational principles, application variety, and transferable skills. So shouldn't be all that surprising when it comes to hardware engineering.
With Apple it's the scale of what was done.
In the case of all of them, they may make some questionably ethical business decisions but at the same time do genuinely care about the craft they're in, pushing boundaries and making quality products.
They also made a good unix based OS that was easy to purchase on decent hardware (esp laptops).
This is a classic case of thinking that inventing something before others is all that matters, while ignoring that finding a mass market use-case for an existing technology is also important.
The real strategic risk for Apple is if it overly locks-in users and falls back into complacency. The discipline of having to continually win customers with better product is ultimately the only thing that will cause them to thrive long term.
I can assert than this isn't a thing in most Portuguese big cities, although it would be great to have it.
It would be unusual for a leader of such a thing not act in accordance w/ shareholders' best interests, as well to defy likely board guidance.
No offense to Lenovo, it's a great laptop. But Apples build quality is on another level, plus if I want to run local LLMs, AFAIK there is no better option.
There's no way I'm going back to macOS though, that shit was bad 5 years ago when I switched and it sounds like it's gotten way worse.
(I am not claiming the top comment is AI generated, only that an AI generated summarization of the thread can function just as well in its stead, despite the occasional inaccuracies)
I think I found the original comment I had read (featuring a reply by saurik himself): https://news.ycombinator.com/item?id=43853055
---
[1] https://www.cnn.com/2025/11/05/business/video/jp-morgan-chas...
I think LLM's with access to lots of personal data and the ability to scout the web might solve all these use cases in one fell swoop, rather than trying to design a user interface with buttons, algorithms and data sources for every obscure use case.
This is not correct; "If a product is worth using, then it has bugs." (P→Q) does not imply its converse "If a product has bugs, then it is worth using." (Q→P). Buginess is presented as a necessary condition of being worth using, not a sufficient one.
It does, however, imply "If a product has no bugs, then it is not worth using.".
That was exactly my point. The presence of bugs in a product (in this case Apple Maps) does not mean it should not ship. “No open bugs” cannot be the criteria for whether a product is ready to ship.
Since they can't charge a subscription for Windows (like Adobe does for its products), they don't care about it anymore.
Like what? In the true wireless camp, the Sony's are much less comfortable (and more expensive), the Bose are not as good (and more expensive)...
There's cheaper options, sure, but you're sacrificing build, ANC, battery life, etc.
From a correct pricing perspective, of all the companies in tech Apple seems one of the most likely to keep customers for a lifetime. They have immense lock-in and customer affinity. I don't know if the correct number is 20 or 30 or 40 but unless the economy completely tanks (which tbf is reasonably possible these days), I can only imagine a majority of their customers today will still be their customers in 15-20 years.
Every time I see someone here dismiss this success as status symbol-oriented marketing, I just shake my head at how much that signals a deep misunderstanding of how the world works or what most of the human race wants in a product. Nobody wants the Sony WF-1000XM5 earbuds because Sony doesn't even give a shit enough to give them a name people can remember. Nobody wants Bose earbuds because nobody wants to open a buggy spyware-laden app to turn on/off noise cancelling. These products are destined to fail because they make simple things complicated, untrustworthy, bothersome.
People are whole-experience buyers, not single-feature buyers, and the experience nearly every person on earth wants is the magical 'I put it in and it works' experience. What people want is all the upside of the magic of technology and none of the cognitive overhead associated with it. The specific choices that make up a product offering - aka the product marketing - reflect the inherent desire of the customer. Any luxury / status symbol aspects come AFTER that.
We might be kind of lucky in New Zealand with the yellow AA signposts at every intersection in the country telling you the nearest towns/communities and their distances in every direction.
Yes, being rich.
The's a metro ("S-Bahn") going north up to Friedberg/Hessen. Friedberg is the capital of the country. But there's no free "Park & Ride" there. Two stations towards Frankfurt you are in village called Wöllstadt. And there you have a free Park & Ride. More south some other village, no P&R. But then again in Bad Vilbel you have one.
Is however P&R + public tansport the fastest way to Frankfurt? That depends.
First, the Wöllstadt P&R isn't easily accessible from the Autobahn, or not even from the B3, which goes around Wöllstadt. And even when it went through it some years ago, it was several turn-left turn-rights through small streets.
And then the S6 only drives every 30 minutes to Frankfurt. It's supposed to change once they double the train tracks, but that will change. On top of it: metro lines don't have precedence, the quick trains like ICE have. So the S-Bahn more often than not waits until a faster train passes.
If it isn't between 7-9 in the morning, you're actually faster by car in Frankfurt than by public transport ... So the P&R is quite helpful for people living in the neighboring villages: they go by car to Wöllstadt, park there for free, commute to Frankfurt by metro. And that traffic jam free ... but not necessarily fast. And since parking in Frankfurt usually comes with a price tag, it's also a bit cheaper.
So it's nice to have this, but it's no all roses.
I tried using it in Bosnia, once, and it decided to use an abandoned airfield landing strip as a shortcut. Wild stuff.
That said, I'd love to enlightened to how it's myopic, or rather, what course(s) of action you would take, keeping in mind that Apple is a multi-trillion dollar public company.
> What marketing does to people
I'm sorry, are my MacBooks Pro, Air, and (my spouse's) Neo not some of the best built laptops you can buy? Maybe there's something better, but these are inarguably some of the best. Absolute top of the line.
See the Verge (I think) reviewing similarly priced laptops priced around the Neo. They were plastic crap, even if they had better specs elsewhere.
Myopia is thinking “well he did it so it must have been good”. There are myriad other things he could’ve done, that have a strong argument towards higher shareholder value.
Edit to add: Think TSLA, if you want a concrete example. If that stock was at all trading on fundamentals (and if they had a remotely capable or competent board) and not Magic Memes, Musk’s hard right pivot was inarguably bad for the brand and shareholder value, even if it made the President temporarily happy.
Or are you trying taking issue with the word that craftmanship is only reserved for something akin to Japanese wood joinery or micro batch coffee roasting?
On that topic, it’s always surprised me just how little Apple invest into their enterprise / business backend services. Everything about the way they integrate Macs into businesses is awkward. Apple could make so much money there if they wanted to. It’s a real missed opportunity.
Wow. Just… wow.
Excuse me while I get permission from sixteen levels of managers inside Cingular, U.S. Cellular, Cincinnati Bell, PrimeCo, and the fifty different regional carriers calling themselves "Cellular One" to offer my app on their networks.
I'm not claiming that iPhones are open to the extent that HN griefers want it to be, but you must have been freshly hatched in the years before the iPhone to think the ecosystem was open.
I say this as someone who developed some of the first mobile phone weather apps. (Before "app" was even a word.)
MacOS might not be your preferred way of working, and you might prefer cheaper options or USB-A ports, but there is really nothing you could arguably call bad craftmanship in those machines.
I think you mean, should not.
I frequently drive through Serbia/Bulgaria/Montenegro/Macedonia, and if you ever do, do yourself a favor and install something OpenStreetMap-based.
Otherwise, you will be missing new motorways, get thrown on unpaved roads, or even asked to drive on roads that just do not exist anymore.
However compared with European countries like Portugal, this is a complete different reality.
This was my main point, because there are these "in Europe public transport is so great" remarks, yes it is, provided one is lucky to be on the right parts of Europe, as you also kind of refer to by your no all roses scenario.
Once there's friction there, it'll make other friction seem less bad.
I don’t even think Microsoft is all that adamant that their customers use it.
It’s just not competitive with Linux and that ship has sailed. Linux is better and costs $0. Microsoft lets you run .NET applications on Linux and they’re better there.
I think the same thing happened with SQL Server. Nobody’s choosing it for new projects, its niche is basically legacy software.
I agree that Apple is missing an opportunity with business and enterprise but I think the issue is that they’re so far behind that catching up would be a massive investment that might never pay off.
This is similar to saying that Microsoft missed an opportunity with smartphone ecosystems. They could spend billions on getting a smartphone back on the market and it would arrive and everyone would ask the question “why am I buying this when my iPhone has X million apps on its store and is a nearly perfect device?”
If Apple Enterprise Cloud was available today who is switching and why? Apple would have to undercut established players to convince businesses to switch via a massive migration effort.
I could flash my Nokia 6210 with whatever firmware I wanted, but I guess that doesn't count, because Nokia and Ericsson aren't American companies.
Their software craftsmanship has really suffered in the last 10 years.
my 2 bad craftsmanship cents:
laptop keyboard leaves marks on screen. laptop's sharp edges leaves marks on wrists.
"Straight" can be ambiguous, second exit isn't. Maybe it's because I'm terrible with directions and hate driving, but I like the constant feedback that I'm going the right way.
If we look at Microsoft's revenue I think it's pretty clear that they do in fact care an awful lot about Windows Server - or at least should.
In fiscal year 2025, Microsoft Corporation's revenue by segment:
Devices: $17.31 B
Dynamics Products And Cloud Services: $7.83 B
Enterprise Services: $7.76 B
Gaming: $23.46 B
Linked In Corporation: $17.81 B
Microsoft Three Six Five Commercial Products And Cloud Services: $87.77 B
Microsoft Three Six Five Consumer Products and Cloud Services: $7.40 B
Other Products And Services: $72.00 M
Search Advertising: $13.88 B
Search And News Advertising: $13.88 B
Server Products And Cloud Services: $98.44 B
Server Products And Tools: $98.44 B
Windows: $17.31 BMy experience with a Nokia 6210 was very much the opposite of what you describe.
I don't think this has been a thing in years.
Sharp edges on wrists is true.