The article doesn't touch much on why modern decor emerged as it did. It's a market response where everyone needs to (or feels the need to) pick up and move at a moment's notice. Companies are either expanding or like to think they'll be expanding soon. People move jobs so often that they have a hard time feeling settled where they are, so they design for that possibility. The modern aesthetic is one of planned impermanence.
Those things are also just ugly.
Geometrical design (especially the ones with grids/vectors everywhere) are not minimalistic but tiring, really tiring.
In the same vein, contemporary art, like a Veronica, smashes form apart, and instead of concrete imitation of nature, it moves toward abstraction, geometry, and minimalism. But does not that come with a problem? It does not enter the brain directly the way natural forms do; you have to additionally recognize what it actually is. I do not think that is an incorrect observation.
This made a big contribution because vertical short-form video feeds require extreme stimuli to get anyone’s attention - but they add nothing to the actual experience and often detract from it.
This has also led to the absolutely horrific acoustics where even in non-nightclub bars and normal restaurants, you have to yell to understand each other because the decor is made of tile, tables and chairs are at odd angles that increase distance, etc.
Everything now is subordinate to the visual environment because that’s what gets shared on Instagram.
Not saying interior design doesn’t matter, but its point should be to create a great overall experience, not to be visually stimulating at the expense of the rest.
Forbidden
You don't have permission to access this resource. From Singapore.
He showed people photos of geometric patterns (plain lines, basic shapes), natural patterns (fractals), and photos of nature itself (trees, animals, etc.) while reading their mental activity. The conclusion was that both fractals and nature photos cause significantly more efficient, diverse, and healthy-looking brain activity. Our brains inherently expect the world to look fractal-like, and in some ways even need it to look that way to form creative thoughts.
Completely lost the link to that article; it was a good read.
> This paper is a review, meaning it synthesizes and interprets existing research rather than presenting new experimental data. The authors themselves note that current visual tests for susceptibility to discomfort are subjective and poorly standardized. They also acknowledge that the proposed mechanism (that discomfort is the brain’s response to overwork) has not been fully tested, particularly the hypothesis that colored tints reduce discomfort by steering visual stimulation away from overactive brain areas. The relationship between the brain’s excitatory and inhibitory chemical signals and visual discomfort also remains, in their words, “unsettled.” Several key research questions are flagged as unresolved, including how to best quantify the real-world impact of visual stress on people’s lives and how to objectively measure susceptibility.
Flickering lights are about the only thing I saw in here that seem like they'd be a problem in the long term. Everything else your brain just adjusts to over time and stops noticing. Maybe the first few days in an office with bright colors would be slightly distracting, but after that you just stop seeing them. I would guess that a lot of the studies they reviewed probably tested people's reactions to these things when they saw them one time, not the hundredth time.
Wut? It's precisely the opposite. Natural patterns have infinite complexity as you zoom in, and human-made patterns (most often) not.
When I have to go I try to be out there as quickly as possible. I always thought that's weird, shouldn't those shops be designed in a way that makes me want to explore them, look at all the things they have, instead of just hunting down exactly what I need and leave as quickly as possible.
I grew up in a house full of the clutter that you describe as comforting, but for me it felt smothering. I recently inherited the house I grew up in and now have it set up much less cluttered. I don’t plan to live anywhere else anytime soon, but for me the lack of clutter and clear spaces are much more comforting.
I am definitely not a fan of crazy colors or patterns or bad lighting either though.
And then on my side, for the past 15 years I moved to a new place about every 2-3 years. Never really invested in making it feel “homey” because I’m not sure how much space I’d have in the next place I move to.
Yes, but it's deeper than that. Two broad reasons, though your point here is a good one.
1. We don't, particularly in the west, have the skills, shops/craftsmen, or access to resources to make things like we used to. It's a positive network effect where prices go up, folks don't do the work anymore, and so prices go up, and things get more unaffordable, and so forth until there's only a handful of folks anywhere that can build the furniture, decor, or houses that you allude to. Companies can't make this stuff and as they chase never ending globalized supply chains and increasingly fewer commodities or natural resources they market and sell plainer and plainer things - modernist styles and modernist architecture. With so many people in the world competing for the same products and resources, it's incredibly expensive to build anything "real" or with much detail or thought. So companies just cheap out and create surrogate products which nobody is ever happy with.
2. The changes we see in style can be attributed to changes in politics and civilization. Who we are and what we think of ourselves. It's bad or even politically dangerous to build ornate buildings or purchase expensive or ornate pieces for your home. How could you build a beautiful building when there are people starving?!?! (you see a version of this with rocket companies - how can Jeff Bezos spend his money launching rockets when Social Security is underfunded!!?!?)
Any sufficiently famous building or person who liked nice shit was a "colonizer" and "bad person" in some form or because of some argument and then of course over time folks just hide their wealth (stealth wealth, millionaire next door) and we pride ourselves on appearing poor, acting poor, and naturally, we create poor civilizations without much to aspire to. When was the last time you wore a suit and tie? Better yet, who in your town can even make a suit? Who is going to die for strip malls and parking lots? Who wants to invest in their neighborhood when you know instinctively it's just a house and it's not something you will really pass down to your children (they will just sell that suburban home you have). Americans in particular spend thousands annually to travel to countries in Europe for example, and to visit their gardens and nice buildings, which themselves are vestiges of an age when western civilization aspired to more, and why do they only do that instead of investing in their own gardens and making their own nice places for people to visit? We do this of course to some extent - it's big country after all, but those who understand this and why it's important are fewer and further between.
If the thesis was true, we'd expect rich people who will never be compelled to move against their will, or to move into less space, would prefer cluttered homey interiors, and poor people would prefer sparse & modern. In reality, the biggest boosters of modern decor are rich people.
From the article:
"And when the brain encounters something it can’t process efficiently, it doesn’t simply adapt. Brain imaging studies cited in the review show it generates stronger neural responses in visual areas, consumes more oxygen, and in some people produces pain, distortion, or worse."
Which is why you can take my adblocker from me when you pry it from my cold dead hands. Much of the modern web is largely straight-up hostile without a proper adblocker these days.
The paper itself is open access: https://www.mdpi.com/2411-5150/10/2/34
The portion of rich people homes they actually use are often quite cluttered. The simile limitation of needing to walk to a room to use it means spreading out across a huge home gets annoying. Semi public spaces for guests on the other hand can look like hotels because that’s effectively what they are.
This being said, the title is accurate to the article but misleading. The subtitle is about "Striped Floors and Flickering LEDs". It isn't modern design, it's specific elements of modern design.
I'd suggest that the striped/patterned floors/LED points transcend styles, and would cause issues even in a more ornate/classical design. Style is individual, and I expect the diversities of brains and thinking patterns means that there is no right answer for what style is best for people.
The most interesting part of the article wasn't really reflective of style, it was visually crowded environments. They used the example of supermarkets, and that seems distinct from a visually rich style like the grandparent comment's home or Neo Gothic cathedrals. Being in a forest is visually crowded, too, but I'd expect it has the opposite effect the study measured. I think the fractal dimension of the detail, if they correlated it with the degree of distress, would be a factor.
Ordinary folks when presented with an object have to perform a mental calculation over the cost/inconvenience of storage vs. disposal and if wanted again, replacement.
I dont know if the hypothesis in the paper is correct, but it seems clear that environment can affect mood in some cases. There is a reason why night clubs and libraries are decorated differently. From there it seems very plausible other elements of environments could have an affect (perhaps subtle) on mood.
"Visual complexity" is just wrong: simple black / hot pink stripes are visually exhausting upon immediate perception, whereas the monochromatically brown detail of a tree trunk is only visually exhausting on close inspection.
God, what a useless website. I hate LLMs. The actual paper is here: https://www.mdpi.com/2411-5150/10/2/34
I have the same reaction to it as you.
> And when the brain encounters something it can’t process efficiently, it doesn’t simply adapt. Brain imaging studies cited in the review show it generates stronger neural responses in visual areas, consumes more oxygen, and in some people produces pain, distortion, or worse.
If the studies are of a person's initial exposure to these sorts of conditions, then that doesn't tell us anything about whether people adapt over time (and to be clear I have not read all the studies, but given the limitations listed I'm comfortable assuming they're not incredibly robust until someone tells me otherwise). I suspect the article's use of the word "adapt" is not the same as mine; from the context when they say the brain doesn't adapt they just mean that it shows a response at the time of the particular exposure they're measuring.
Imagine someone claiming the opposite causes dementia, evidenced by reduced oxygen usage and lowered brain activity…
That's my go-to solution on mobile devices almost every single time because on small screens even a good adblocker simply isn't nearly enough to overcome the other issues you mention in your comment here.
Cluttered old homes with lots of things all over the place make it a bit less jarring when there's a stack of work left out on a table.
Reminds me of the reason that grass yards exist: to show the world that one can afford land for the sake of owning it, rather than for growing crops.

A bright, colorful modern office design. (© Dariusz Jarzabek - stock.adobe.com)
Striped office floors. Flickering lights. Walls covered in repetitive geometric patterns. For many people (including those who are neurodivergent or who live with migraines, epilepsy, or other neurological conditions), these everyday features of modern life are more than an eyesore. They may be causing real physical distress, and a new scientific review sets out a detailed hypothesis to explain why.
A large team of researchers from institutions across the United States, United Kingdom, Europe, Asia, and Canada has published a detailed review arguing that visual discomfort, the headaches, eye strain, nausea, and perceptual distortions that some people experience in response to certain visual stimuli, has a measurable, physical basis in the brain. The paper, published in the journal Vision, pulls together decades of research across neuroscience, architecture, lighting design, and psychology to build a unified theory of why some things are so hard to look at, and what can be done about it.
At its core, the argument is this: the human brain evolved to process the natural world efficiently. When it’s forced to handle the highly repetitive, artificially sharp, and often flickering patterns that dominate modern urban environments — think fluorescent-lit offices, car headlights, striped acoustic panels, or the dense text of a printed page — the researchers argue it may drive greater neural activity than it should, potentially placing excessive demands on the visual cortex. That metabolic overload, they hypothesize, may be what triggers discomfort, and in people with pattern-sensitive epilepsy, it can provoke seizures.

Too much bright visual stimui at the office could be leaving some workers with headaches. (© NAMPIX – stock.adobe.com)
To understand why modern environments can be so hard on the brain, it helps to know how the visual system is built. Eyes and brain alike evolved over millennia to process natural scenes, forests, rivers, coastlines, open skies. These environments share a specific mathematical pattern: their visual complexity decreases predictably as you zoom in on finer and finer details.
Natural scenes follow this rule almost universally. Modern human-made environments frequently do not. Striped wallpaper, gridded building facades, acoustic ceiling tiles, even the lines of printed text create patterns that deviate sharply from what the brain expects. And when the brain encounters something it can’t process efficiently, it doesn’t simply adapt. Brain imaging studies cited in the review show it generates stronger neural responses in visual areas, consumes more oxygen, and in some people produces pain, distortion, or worse.
“We hypothesize that the discomfort is a homeostatic response to the excessive oxygen demands of the visual cortex due to inefficient encoding of the visual stimuli,” the authors write in the paper. Essentially. the brain is sounding an alarm because it’s being overworked.
Brain imaging research cited in the review shows that uncomfortable images, particularly striped, high-contrast patterns, produce much larger responses in visual areas of the brain than natural images do. Tinted glasses chosen specifically for a patient with migraines were shown in one study to normalize that overactive brain response. Patients who viewed comfortable building images in another study showed smaller brain responses and also rated those images as easier to look at.
Most people experience some degree of visual discomfort at some point. But the burden is not shared equally. People who are neurodivergent, a broad term covering autism, ADHD, dyslexia, and related conditions, are disproportionately affected. So are people with migraines, epilepsy, anxiety, depression, and a range of other neurological conditions.
A possible biological explanation cuts across many of these conditions. In several of them, the brain may have a reduced ability to suppress its own overactivity, a kind of broken dimmer switch. One proposed contributor is GABA, a chemical messenger in the brain that normally acts as a brake on neural activity, though the authors note the evidence linking GABA levels to visual discomfort remains incomplete. Lower levels of that suppression, they suggest, could leave some people’s visual systems more vulnerable to overload when confronted with difficult stimuli.
A study using the Cardiff Hypersensitivity Scale, which categorized visual sensitivity into four subtypes (sensitivity to patterns, brightness, strobing or motion, and intense visual environments like supermarkets), found a consistent profile of discomfort across a wide range of diagnoses. Whether a person has autism, fibromyalgia, migraine, or a mental health condition, they tend to be bothered by the same kinds of visual input. The nature of the discomfort appears consistent across conditions, with differences mainly in how intense it gets.
Younger people are also more susceptible than older adults, as are those who experience frequent headaches.
Among the many sources of visual discomfort the review examines, light flicker emerges as especially problematic. Electric lighting has always flickered, cycling on and off with the alternating electrical current that powers it. In the days of old-fashioned incandescent bulbs, the hot metal filament stayed warm enough between cycles to smooth most of this out. Gas discharge lighting in the mid-20th century was worse, and it took more than forty years before researchers confirmed that the flicker from fluorescent lighting causes headaches.
LED lighting, now standard in homes, offices, and cars, has brought new complications. Many LED systems use a dimming technique that rapidly switches the light on and off (sometimes hundreds of times per second). While this is invisible as flicker to the naked eye under normal conditions, eye movements can expose it. During a rapid eye movement, the flickering light source can paint a streak of ghost images across the retina, a phenomenon called the phantom array. People who experience migraines find this particularly distressing, and research has shown it can interfere with reading.
Car headlights also present a documented source of discomfort. Some modern car lights use temporal light modulation, rapidly switching on and off, at frequencies the review notes “can make the phantom array annoyingly visible.” A recent study cited in the review found that high-frequency temporal light modulation activates the visual cortex in measurable ways.

Bright car headlights can also cause strain for other motorists. (Photo by Mohammad Alizade on Unsplash+)
One of the most actionable sections of the review is its discussion of design. Many of the changes needed to reduce visual discomfort are cost-neutral if built in from the start, the researchers argue, and it’s retrofitting that gets expensive.
An analysis of apartment building images drawn from Google found that apartment building design has moved progressively further from the natural visual patterns that the brain processes most efficiently. Repetitive grids, stark contrasts, and uniform surfaces have replaced the organic variation of earlier styles. This trend, the authors argue, may make such built environments more visually demanding, particularly for the substantial portion of the population with heightened sensitivities.
Practical recommendations include reducing contrast in unavoidable repetitive patterns, avoiding striped acoustic paneling in places like lecture halls, and using software tools now available to assess how stressful a building facade or interior might be before it’s built. On the individual level, the review discusses the evidence for colored lenses, precision-tinted glasses selected to match an individual’s specific sensitivity, as a way of reducing the brain’s overactive response to difficult visual stimuli. Colored overlays placed over text have also shown promise in some studies for people who experience visual distress from repetitive text patterns, though researchers note the mechanisms remain uncertain and not everyone is affected equally.
This review was written by more than 30 researchers from across a wide range of disciplines (optometry, neuroscience, architecture, lighting engineering, education) following a workshop held at Birkbeck, University of London, in January 2025. For a problem that has historically been scattered across different fields, with different names and different assumed causes, the unusually broad collaboration lends weight to the hypothesis.
Visual discomfort has long been dismissed as subjective and therefore hard to take seriously. This review pushes back on that dismissal. The researchers argue that the discomfort is real and that brain imaging studies point toward a measurable physical basis for it. They conclude that addressing this will require collaboration across neuroscience, design, engineering, and education, and that, while key questions remain unresolved, enough evidence has accumulated to make a compelling case for building spaces that are less visually demanding.
When modern environments hurt to look at
What a major new scientific review says about visual discomfort and the brain — Vision, 2026
The core hypothesis
Natural world
Visual complexity decreases predictably at finer scales — forests, rivers, coastlines. The brain evolved to process this efficiently, with low metabolic cost.
Low neural load Efficient encoding
Modern environments
Striped floors, flickering LEDs, tiled ceilings, dense text — patterns that deviate sharply from what the brain expects, triggering stronger responses.
Higher neural load More oxygen demand
Proposed mechanism — how discomfort may occur
Difficult visual input
Repetitive, high-contrast, or flickering patterns
Inefficient encoding
Visual cortex works harder than it should
Metabolic overload
Excessive oxygen demand — hypothesized trigger
Discomfort
Headaches, nausea, eye strain, distortions
This is a proposed hypothesis, not a proven causal mechanism. The authors acknowledge key questions remain unresolved.
Common triggers
Striped patterns
Floors, acoustic panels, wallpaper, dense printed text
LED flicker
Pulse-width dimming creates invisible-but-detectable flicker
Car headlights
High-frequency modulation can make the “phantom array” visible
Busy spaces
Supermarkets, crowded urban facades, gridded building designs
Who may be most affected
Neurodivergent people — autism, ADHD, dyslexia, dyspraxia — disproportionately affected, possibly due to reduced cortical suppression
People with migraines or epilepsy — the same patterns that cause discomfort can trigger attacks
Those with anxiety, depression, fibromyalgia, or PTSD — consistent sensitivity profile found across 11+ diagnoses
Younger people and those with frequent headaches are also more susceptible than average
Potential solutions
1
Precision-tinted lenses
Individually selected color tints shown in studies to normalize overactive brain responses in migraine patients
2
Smarter building design
Reduce contrast on repetitive patterns; avoid striped acoustic panels; use assessment software before construction begins
3
Colored reading overlays
Shown to improve reading speed for some people who experience visual distress from text patterns
About the study
A review paper by 32 researchers across optometry, neuroscience, architecture, lighting engineering, and education. No external funding. Published June 2026.
32
researchers
& institutions
11+
diagnoses
studied
5%
of epilepsy
patients
Source: Hibbard et al., “A Cerebral Basis for Visual Discomfort and Visual Stress,” Vision, Vol. 10, Issue 2, Art. 34 (2026). DOI: 10.3390/vision10020034
Disclaimer: This article describes a review paper, meaning the authors compiled and synthesized existing research rather than conducting a new clinical trial or laboratory study. The proposed mechanism connecting certain visual stimuli to brain overload is presented as a hypothesis, not a proven causal finding. Individual responses to visual stimuli vary widely. People experiencing discomfort, headaches, or other symptoms related to visual environments should consult a qualified healthcare provider.
This paper is a review, meaning it synthesizes and interprets existing research rather than presenting new experimental data. The authors themselves note that current visual tests for susceptibility to discomfort are subjective and poorly standardized. They also acknowledge that the proposed mechanism (that discomfort is the brain’s response to overwork) has not been fully tested, particularly the hypothesis that colored tints reduce discomfort by steering visual stimulation away from overactive brain areas. The relationship between the brain’s excitatory and inhibitory chemical signals and visual discomfort also remains, in their words, “unsettled.” Several key research questions are flagged as unresolved, including how to best quantify the real-world impact of visual stress on people’s lives and how to objectively measure susceptibility.
The research received no external funding. The paper originated from a workshop held at Birkbeck, University of London, in January 2025, arranged by Daphne Jackson Research Fellow Beverley Burke and funded by a conference and research activities allowance. Several authors disclosed potential conflicts of interest: Arnold Wilkins receives royalties from Cerium Visual Technologies but has donated these for a student bursary; Katherine Batey and Andrew Keyes operate the visual stress clinic Vision Through Colour; Karen Monet runs the visual stress clinic Opticalm; and Miroslav Slouka is affiliated with indie Technologies Switzerland AG (Exalos). The remaining authors declared no commercial or financial relationships that could be construed as conflicts of interest.
Authors: Paul B. Hibbard, Peter Allen, Jordi M. Asher, Katherine Batey, Beverley Burke, Jason J. Braithwaite, Geoff G. Cole, Caelan Dow, Bruce J.W. Evans, Anna Franklin, Sarah M. Haigh, Hillevi Hemphälä, Ian Hosking, Andrew Keyes, Chan-su Lee, Ute Leonards, Cathy Manning, John Maule, Naomi Miller, Karen Monet, Louise O’Hare, Olivier Penacchio, Gordon T. Plant, Georgie Powell, Alice Price, Andrew J. Schofield, Miroslav Slouka, Petroc Sumner, Cleo Valentine, Thomas Wilcockson, Sanae Yoshimoto, and Arnold J. Wilkins.
Journal: Vision, Volume 10, Issue 2, Article 34 (2026) | Paper Title: “A Cerebral Basis for Visual Discomfort and Visual Stress” | DOI: 10.3390/vision10020034
Published: June 11, 2026. Open access under Creative Commons Attribution (CC BY) license.
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