On the profitable social media bit. I have been a worker in the scene for 8 years, running events, promoting other people, pushing the scene. And i'll keep doing it here because I love it, not because theres money in it.
In 2012 and for a while after, NZ had a government-run website called "The Audience" where any musician could sign up and they'd track listens etc, and the top artists would get actual sponsorship. That was a quite cool idea. The URL is still there with the old logo but it's no longer the same thing.
I really wish it was easier for artists of all types to be seen if their work resonates, regardless of their audience or marketing budget or why they know. I also realise it's kind of an impossible dream; even a perfect analysis algorithm would only shift the power to its creator. Valve seems to be trying quite uniquely hard to do a good job with Steam's discovery system and I appreciate them a lot for that.
This seems amazingly high for local content in a small English speaking market, unless that's all just Crowded House.
What part of this is ostensibly intellectually stimulating because it seems like transparent marketing to me, and poor marketing at that. We donβt need posts for every GoFundMe currently in existence. NZ doesnβt have the population to support something so nice, itβs really that simple lol.
βPut those two facts together and you get the real story. The scene is alive and economically significant, but it has lost its mirror. There is no one left whose job is to tell you what happened at the show last night, which local producer just signed to an overseas label, or why a 34-year-old venue went under owing $692,000.β
As they say, βand nothing of value was lost.β
Open topic is if anyone is reading those or not.
But decline of quality press & local press is a very big problem.
On another board there is a person who (for free) collects information about people who lost their lives in car accidents during every summer vacation. That person tries to link to articles that described what happened. More and more, there are simply no articles -> because there is no more local press, even a local portal that would write about it.
In a way it's on the people - who dont want to pay for content. Perhaps due to some content shifted to youtube, tiktok or facebook.
"This is not a New Zealand quirk. It is the local edge of a global collapse. Pitchfork, the most influential music publication in the world, was folded into GQ in 2024 and its editor-in-chief was laid off. Local music press has been gutted in the US, the UK and Australia. New Zealand just got there first and hardest, because we were small to begin with."
Aotearoa (NZ) has fired up the four way flashers. We ignore it at our peril.
Is that inflation-adjusted? And as the article points out, very little of that is local talent, so it's likely some of that's due to the cost of tickets.
As someone who lived in NZ (although Wellington) for 10 years until last year, the local music scene was there, but at least in Wellington, the change in the 10 years I was there was considerable: The earthquake in 2016 progressively caused several venues on Cuba Street to close due to building regulations, and Covid was a significant shock as well, with some of the smaller (although most places in Wellington were small!) gig rooms / bars / breweries that would often host bands closing.
There was still Valhalla, San Fran, The Rogue & Vagabond and others, but it just didn't feel as much was going on other than for things like Cuba Dupa street festival, etc, or the Jazz weekends that would be held.
As the article points out, this is not localised to NZ, it's happening in Australia and the UK as well in terms of venues/pubs closing and live music not being quite the draw it once was because of that.
Always looking for ways to spread community in our recalcitrant people, I'm not sure this is the right direction but it's a goal worth attempting until it works. Well done!
So the long and short of it seems to be an advertisement for the site itself?
I think this should've been a show HN as your affiliation with the site is not obvious from the outset.
Good luck with your project, but I suspect it will take more than a Claude subscription and a dream to replace what the article claims has been lost.
https://jon.luini.com/thelist/date.html
Gloriously web 1.0, extremely functional and easy to scan through.I love the older style layout, it is much more readable that 99% of websites available today. Also that Classified section is wonderful.
Sometimes it feels like all we have is King Gizzard occasionally and then nothing but DJ's and cover bands to fill the gaps at the local RSL. Places like The Croxton still put on a great spread however.
It has been about 8 years since I was last in Wellington, it seemed to still have some stuff going for it but it was also clear that the decline was setting in.
I suspect that people went out more in 2023-2025, but then they reversed to the mean + economic impacts (of money printing everywhere) hit.
* by the way, did covid officially ever end? the new variants seem to be still there, but it just stopped being covered by media after Russia invaded Ukraine)
which leads to the next piece of the puzzle, βwe lost our quality writers and what weβre doing to get it back.β
there are people who enjoy writing about their passions such as music scenes, tech, arts, maker scenes, etc,.. how do we put them together with the people who are passionate about building something for local music scenes? and no, i donβt think the answer is, βoooh, letβs build another app.β
COVID never ended (we chose that). The pandemic turned to an endemic, which is a way of saying that the plan is now natural selection, as everyone will get infected (most people already have been). The death rates have somewhat reduced, but not to the extent that it's as harmless as the cold. Essentially it's now a particularly nastseasonal flu strain. If you're vaccinated, no you aren't, because COVID mutates as fast as any other flu and you last got vaccinated for it years ago.
Most everyone is vaccinated except the young who seem to have relatively mild infections. Of course there are probably excess cardiac deaths due to immune response, but that's even smaller and much more difficult to measure or determine cause for.
I can't speak to what the scene was like 10 years ago, but to say that its rare feels very wrong to me.
However due to other reasons people definitely have less money for discretionary activities, especially the youth.
And no, Covid never ended. It's still here, it's still killing and disabling people, but due to vaccines and antivirals it's less prevalent than it was.
Same as the 'modern music sucks' argument. Great modern music is there if you do the work, but if you're passive you'll only get the clones of what was popular (via payola) yesterday.
Nothing much to be done about those who refuse free education I guess. I also figure they just have less empathy for their families.
Other countries had longer lockdowns or even when they didn't people were not going to concerts etc.
The international border quarantine was quite extreme, but the rest of the country was (mostly) business as normal.
The strictness index (which is what I'm assuming you're referring to) varied over time as the response changed.
In the third week of June 2026, two announcements landed on Karangahape Road within hours of each other. Flying Out, the record store that had anchored the strip for 11 years, said it was done. Then Neck of the Woods, the basement venue that launched a decade of Auckland electronic careers, posted that after 11 years of fighting increasing debt, it had reached the end.
The community refused to accept the second one. Nearly 3,000 people, including The Beths, put $150,000 into a Givealittle page in under a week, and Neck of the Woods reopened in July. It was a rare win in a bad run. Verona went into liquidation in April after 34 years. Charlie's closed in February. Bar Celeste closed the year before. The Others Way Festival, K Road's own street festival, was cancelled in May for the foreseeable future.
Here is the question almost nobody asked: who was covering any of this?

Karangahape Road after dark, the spine of Auckland's live-music culture. Photo: Prosperosity / Wikimedia Commons (CC BY 4.0).
Before the venues started closing, the people whose job it was to write about them had already gone.
The numbers are stark. When the NZ Herald still ran Time Out, its Thursday entertainment magazine, it had a team of dedicated writers. The magazine is gone and so are the jobs. Rip It Up and Real Groove, the magazines that documented decades of New Zealand music, are long dead. Chris Schulz, the journalist who has documented this decline more thoroughly than anyone and who won the Taite Award for Outstanding Music Journalism in 2025 for that work, puts it plainly: the number of music journalists left in Aotearoa can be counted on one hand, and there are no full-time music critics left at any major publication in the country.
The Spinoff called it in 2023 with a headline that said the sound is off for New Zealand music. Creative New Zealand's New Mirrors research found that arts and culture receive around 13 percent of total media coverage in Aotearoa, against roughly 25 percent for sport, and coverage of art forms outside film, music and TV sits at barely 3 percent.
This is not a New Zealand quirk. It is the local edge of a global collapse. Pitchfork, the most influential music publication in the world, was folded into GQ in 2024 and its editor-in-chief was laid off. Local music press has been gutted in the US, the UK and Australia. New Zealand just got there first and hardest, because we were small to begin with.
If the music itself had faded, the silence would at least make sense. The opposite happened.
New Zealand's music sector contributed $451 million directly to GDP in 2023, up from $350 million the year before, and over $900 million once flow-on effects are counted. Live performance revenue reached $329 million, well above pre-Covid levels. People are going out. Artists are releasing. On any given weekend there are club nights, warehouse parties and festival announcements across the country.
And yet local artists captured as little as 9 percent of New Zealand streaming, download and physical sales revenue in 2024. In the official end-of-year Top 50 singles chart, exactly one New Zealand track appeared. Radio plays local music, but only two nationwide commercial stations exceeded 20 percent local content.
Put those two facts together and you get the real story. The scene is alive and economically significant, but it has lost its mirror. There is no one left whose job is to tell you what happened at the show last night, which local producer just signed to an overseas label, or why a 34-year-old venue went under owing $692,000. When nobody documents a scene, the scene becomes invisible. Invisible artists do not get streamed, booked, or paid. That 9 percent is not a talent problem. It is a visibility problem.

K Road on a grey day. The scene never went quiet, but the coverage did. Photo: Ingolfson / Wikimedia Commons (public domain).
Propel exists to be the mirror the scene lost.
This year Propel has published more than 225 articles covering electronic music in Aotearoa: scene reports, artist features, event coverage, the stories that used to have a home in the street press. More than 30 of those went up in the past month alone. That is not a claim about matching what six full-time Herald writers once produced. It is a claim that consistent, dedicated coverage of this scene exists again, and it is growing every week.
The coverage sits on top of a platform built for the people in the scene. Propel maps more than 2,700 venues worldwide and hosts artist profiles from New Zealand and well beyond, because a local scene does not exist in isolation. Auckland DJs play Melbourne. Christchurch producers get signed in Berlin. The platform treats the local scene as the point and the global network as the context.
And it is built to change the economics, not just describe them. Every artist on Propel gets free tools: a proper profile, a press kit, a link-in-bio, a booking page. The things a label or an agency used to gatekeep, available to anyone doing the work. The coverage makes artists visible. The tools make them bookable. Earlier this year the AUM New Year's Festival found Propel because our coverage of their event outranked everything else in search, and a partnership came out of it. That is the loop working: coverage creates visibility, visibility creates opportunity.
We are not going to pretend the job is done. The next chapter is making that loop pay off for individual artists, first bookings, first press hits, first careers that trace back to being seen here. That is the work in front of us, and we would rather say so than claim it early.
As Propel's founder, a working DJ who came up in this scene, puts it: "A scene this good deserved better than a link-in-bio and a Facebook event. It deserved a home."
If you are an artist, your profile is free and takes ten minutes. If you run a venue or promote events, your listings belong here. If you just love this music, the coverage is free to read and always will be.
New Zealand lost its music media. Nobody is coming to rebuild it for us. So we are rebuilding it ourselves.
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